Understanding the Analytics Dashboard
Gain valuable insights into how your digital business card is performing — available exclusively to Krutna PRO users.
Overview
The Analytics dashboard gives you a clear picture of how people are engaging with your digital business card. You can filter all data by a specific time frame and use those insights to better understand your networking activity and optimize your card’s performance.
To access Analytics, log in to your Krutna account and click on the Analytics tab in the main navigation menu.
Metrics You Can Track
Summary Statistics
At the top of the dashboard you’ll find a snapshot of your key metrics at a glance:
| Metric | What It Tells You |
|---|---|
| Total Opens | How many times your card has been viewed in the selected period |
| Unique Visitors | The number of individual people who visited your card |
| Link Clicks | Total number of clicks on links and content on your card |
| Contact Saves | How many people saved your contact information to their device |
Activity Chart
The Activity section displays a timeline graph showing your opens, clicks, and contact saves over time. Use this to spot trends — for example, a spike in views after a networking event.
Card Breakdown
The Card Breakdown section lets you drill down into the performance of individual cards. Select a specific card to see its opens and clicks tracked over time, as well as which links are being clicked most often.
Note: Link clicks are tracked automatically as soon as your card starts receiving visitors. If you see “No link clicks yet,” it simply means no links have been clicked in the selected time period.
Filtering Your Data
Use the time frame selector at the top right of the dashboard to filter your analytics by:
- 7 days
- 14 days
- 30 days
- 90 days
You can also set a custom date range using the calendar picker to focus on a specific period.
Exporting Your Data
You can export your analytics data as a CSV file for further analysis or reporting:
- Select your desired time frame using the filter at the top of the dashboard.
- Click the Export button in the top right corner.
- Your data will download as a CSV file that you can open in Excel, Google Sheets, or any other spreadsheet tool.
Analytics is a Krutna PRO feature. If you don’t currently have access to the Analytics tab, upgrade to Krutna PRO to unlock it along with other advanced features.
If you have any questions about your analytics data, our support team is happy to help.